Project

Post New York launch marketing kit for the new Range Rover Sport to extend reach and engagement to a wider group of customers. An immersive experience which appeals to the mind set and values of the audience ‘Ambitious Aspirers’ in a way which goes beyond the vehicle itself.

The  vehicle is presented under a canopy frame with bevelled lighting edges to create the optimum spread of light onto the vehicle.

Colour & Trim areas with show finished sports products housed in edge illuminated display frames showcase the vehicles various finishes.

Profiling interactives were housed in totem modules to create a ‘landscape’ with digital content and ambient effects.

Completion 2013

Company  Imagination